Creating a digital marketing plan
Just begun this course and it really opens your mind to marketing a business from a totally different angle. Find out what is the story behind business not just listing off services or products. Find a personal or catchy edge that adds to the overall brand story.
What do you want ?
This is the question that should asked.
1. Brand awareness ( brand story, brand personality, fuzzy feeling, your customer is your best marketer)
2. Acquisition or lead generation
3. Growth from existing customers
4. Who is your ideal customer ? (Focus on)
5. Find best way to approach existing customers. (Where do they live on social media)