April 20 -26th was Arthritis week for 2020. It was tough during lockdown for the association to get fundraising so the social media was great for getting notice out. They had instgaram campaign for thing to do at home and keep moving during restrictions. With my own mother suffering from rheumatoid arthritis for many years I found a bit of time to do a bit to help. I did illustration and posted up on instagram feed. #naw2020 #arthritisireland

After the government announcement of a lockdown basically which means staying at home for 2 weeks. Looks like work will be quiet so it will be a good time to skill up and learn new things while juggling a very active 2.5 year old girl who wants to visit an evil troll under the bridge 2 or 3 times a day.

1. Write childrens illustrated book
2. UX design and processes
3. Bake a cake
4. Train dogs to do basic commands😀

WHEN CONDUCTING RESEARCH ON A PRODUCT OR SERVICE THERE ARE ALOT OF QUESTIONS TO BE ANSWERED, BUT HERE ARE SOME VITAL ONES THAT REALLY BEGIN TO GET THE PROJECT INFORMATION FLOW UNDERWAY.

1. Who are the users/customers that will need this product or service?
2. Why is it important to them?
3. What are the users/customers trying to do?
4. What are the pain points/objectives or problems that they face?
5. What are the goals of this product or service?

Really enjoyed this course in Carlow IT. I submitted my final digital marketing plan project on dec 7th 2019 for a company of my choice. So awaiting my overall results. Would recommend this course for people who want to get their brand out there through various online channels. Social media and AdWords advertising are very effective. Fingers crossed I will achieve certificate from course.

I submitted my casestudy last thursday the 17th of October. Minimum 1000 words. I used subject that was familiar. The company I was working for required a new website and online presence, so I used that as my subject.

Download Casestudy:
PB Machine Tech increases brand awareness with social media and new online presence.

As part of my course I am required to choose a business to conduct a casestudy on. A minimum 1000 words on a random business or a company similar to one chosen for relating to my digital marketing plan.

A case study, in a business context is a report of an organization’s implementation of something, such as a practice, a product, a system or a service. 

Margaret Rouse

Structure of casestudy

• Introduce the business – State the background and nature of the business.
• Analysis – Explore the business and use supporting facts to back up your research and measure effectiveness or ineffectiveness of its business processes.
• Solution – Apply your proposed solutions if any for business.
• Conclusion – Your final assessment of the facts
• References – Reference index

Creating a digital marketing plan

Just begun this course and it really opens your mind to marketing a business from a totally different angle. Find out what is the story behind business not just listing off services or products. Find a personal or catchy edge that adds to the overall brand story.

What do you want ?

This is the question that should asked.
1. Brand awareness ( brand story, brand personality, fuzzy feeling, your customer is your best marketer)
2. Acquisition or lead generation
3. Growth from existing customers
4. Who is your ideal customer ? (Focus on)
5. Find best way to approach existing customers. (Where do they live on social media)