Brand Story
A company that grew out of a necessity. In 2009, Gillian fell ill and was diagnosed with a brain tumor which resulted in the loss of her job. Once successfully operated on, Gillian needed to find work in a bad recession.
So she asked herself the question “What are you good at?” “Typing” was the reply. After acquiring a great domain name, ‘Typist.ie’ began its journey. Knowing the demand in transcription service sector she focusing more on audio than copy typing.
Friendly – Confidential – Accurate – Fast
What does the company want to achieve ?
The company wants to maintain and service its existing client base and reach out to new potential customers while increasing brand awareness.
Identify 3 brands that have similar manifesto/value systems to this business ?
- Volvo (Honest & dependable )
- Ronseal (Does what it says on the tin!)
- Paypal (Secure and Confidential)
Identify 3 competitors and analyse their strengths and weaknesses
- REV.com
An online transcription service which is very user friendly and quick to use and get instant quote.
Strengths: – Easy of use, online quick quote system & well branded.
Weaknesses:- Confidentiality is weak as audio can be sent to multiple freelance transcriptionists. Accuracy and price can’t be measured unless audio sample is reviewed first.