New UI/UX WEBSITE and online SOCIAL MEDIA presence.
To compliment the new branding we decided to upgrade the existing company website. I did UI/UX Design and development of new website and activated a new social media presence through linkedin and youtube.
Through various meetings with main stakeholders we found the main user profiles to be generally head purchasing managers of large industrial companies and also smaller companies or individuals looking for customised products. Time restraints minimized research processes such as interviewing.
With information provided, I then created initial sketches and wireframes before creating low fidelity prototypes in Adobe XD.
The main purpose of the website was to get the company message across of a quality and precision engineered product. Through well written content, professional photography and internal videos of machining we achieved an excellent responsive website.
With a customised CMS system on the back end the website really is a useful company asset. With seo and blog like news feed it is an excellent marketing tool. The Google analytics attached to it tells it’s own story and user hits has increased with a lot of help from social media avenues such and linkedin and the company YouTube channel of internal camera footage of machine tooling in action.