Writing a casestudy

As part of my course I am required to choose a business to conduct a casestudy on. A minimum 1000 words on a random business or a company similar to one chosen for relating to my digital marketing plan.

A case study, in a business context is a report of an organization’s implementation of something, such as a practice, a product, a system or a service. 

Margaret Rouse

Structure of casestudy

  • Introduce the business – State the background and nature of the business.
  • Analysis – Explore the business and use supporting facts to back up your research and measure effectiveness or ineffectiveness of its business processes.
  • Solution – Apply your proposed solutions if any for business.
  • Conclusion – Your final assessment of the facts
  • References – Reference index

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